The monthly food and cookery lifestyle magazine, olive, has launched an iPhone and iPad app for its summer issue in 2014. Now 52 per cent of olive readers have a tablet, compared to 33 per cent of all UK adults.
I assisted with the development concept, design and project management. Working closely with teams in helping developing the best visual approach and User Interface for the users.
The app is published on Immediate’s in house App Publishing System (APS) and features a host of interactive content, including 100 recipe cards; five videos; photo galleries; and panoramic views of Michelin-starred Trishna restaurant.
The new interactive newsstand app was launched on android and itunes platforms. The new website was launched soon after.
Part of the largest food portfolio reaching 10.4 million adults
“olive has always been so much more than just a recipe magazine, and over 10 years we have established a unique place in the food-magazine market,” said olive editor, Christine Hayes. “The time is right for a makeover and we are really proud of the brighter, more contemporary new look. The interactive issue brings olive content to life in stunning new ways.”
“Olive‘s winning mix of recipes, insider food knowledge, restaurant reviews and travel has enabled it to build a higher AB profile of readers. Our new interactive version will appeal to our tablet-owning readers.” said Digital Publisher of the year, Simon Carrington.